Done-for-you business videos
Turn your business message into a video people will watch
Words at Work plans, writes and produces presenter-led videos for your website, social media, adverts, products, email, WhatsApp and other points in your customer journey.
From a focused customer answer to a complete 30-second advert, every video is built around what you need your audience to understand and what you would like them to do next.
You supply the business knowledge. We turn it into the finished video.
Putting your words to work
Say it clearly, without having to say it every time
Every business has messages it repeats.
You explain what your company does, promote products and offers, answer the same questions, reassure customers and help people decide what to do next.
Words at Work turns those everyday business messages into polished presenter-led videos that can keep doing the explaining for you.
The customer does not need to appear on camera, write a script or learn video-editing software. We plan the message, write the words, create the video and supply the finished files ready to use.
Brief ready
Homepage Video Example
What can we create?
What can we create? — More than a short introduction
30-second adverts
Promote a service, product, launch, event or limited-time offer with a complete advert-style message designed for websites, social media and paid digital campaigns.
Website introductions
Welcome visitors, explain what your business does and help potential customers understand why they should continue exploring your website.
Service explanations
Turn a service, process or frequently repeated sales explanation into a clear video that customers can watch before making an enquiry or decision.
Product promotions
Present a physical product, draw attention to its benefits, show the packaging, promote an offer or help customers understand what they will receive.
Customer answers and reassurance
Answer common questions, address concerns, explain what happens next and give customers the confidence to move forward.
Sales and customer follow-up
Use video after an enquiry, alongside a quotation, inside an email or in a WhatsApp conversation to reinforce the message and encourage the next action.
30-second adverts
30-second adverts — A complete promotional message in a familiar format
Think about the adverts you see on television. A standard UK television advert lasts around 30 seconds.
That is enough time to catch attention, introduce the product or service, make the main benefit clear and encourage the viewer to take the next step.
Words at Work can create presenter-led adverts of up to 30 seconds for use on websites, landing pages, Facebook, Instagram, LinkedIn, TikTok, YouTube and other digital channels.
We develop the message around what you are promoting, who needs to see it and what you want them to do next.
The right length for the job
Short enough to keep attention. Long enough to do the job.
Not every business message needs the same amount of time. A simple offer, reminder or reassurance message may only need 15 or 20 seconds. A website introduction, product promotion or service explanation may benefit from the full 30 seconds.
Ready for the places your customers make decisions
One finished video can work in more than one place
Every approved video is supplied in the appropriate formats so it can be used across different parts of your marketing and customer journey.
Websites and landing pages
Introduce the business, explain a service, promote an offer or support a particular call to action.
Social media and paid adverts
Use complete promotional videos in organic posts, boosted content and paid campaigns across the appropriate social platforms.
Email and WhatsApp
Give customers a clear message they can watch during an enquiry, quotation, follow-up or ongoing conversation.
Quotes and proposals
Add a video explanation or reassurance message to help the customer understand the offer and move towards a decision.
Product and service pages
Explain an individual product or service without expecting the visitor to work through a wall of text.
Presentations, events and displays
Use suitable videos in presentations, at exhibitions, on digital displays or during face-to-face sales activity.
Physical products
Put your product in the picture
Words at Work can promote physical products as well as services.
Products, packaging, photographs and supplied brand assets can be incorporated into the creative where they help communicate the message clearly, across a wide range of physical product types.
A video could introduce a new product, demonstrate its purpose, highlight a feature, promote a special offer, show customers what they will receive or support a wider advertising campaign.
Where exact labels, colours, controls, claims or fine product details are important, we will explain any additional production requirements before anything chargeable is agreed.
These examples are there to show the style of presentation, not to limit the kinds of products you can feature.
Packaged retail products
Suitable for drinks, supplements, household items, gift products and many other packaged goods.
Branded product ranges
Useful for skincare, cosmetics, health products, lifestyle brands and other small physical items.
Boxes, bundles and sets
Ideal for subscription packs, launch boxes, gift sets, multi-item offers and stocked product bundles.
Packaging and labels
Bring product boxes, labels and branded details into the story where they help sell the offer.
Supplied product shots
Use customer-supplied photos and footage to show what buyers will receive.
Presenter-led promotion
Combine the product with a presenter so the message feels clearer, warmer and more persuasive.
More than one message?
Turn several videos into one connected campaign
One video may be enough for an immediate priority. Other businesses need several messages working together.
A connected campaign could introduce the business, promote a service, answer a common question, provide reassurance and finish with a clear next step.
The individual videos can be used separately at different points in the customer journey. Where the messages form one natural sequence, they can also be assembled into a combined master video.
Video 1
Welcome message
Introduce the business and set the tone.
Video 2
Service explanation
Answer the next question clearly.
Video 3
Offer or follow-up
Move people towards the next step.