Words at Work demo
See how a clear business message works in video
This demonstration shows how Words at Work can take a business message and turn it into a polished presenter-led video.
Your own video will be created around what you need it to achieve. That could be a 15-second customer answer, a complete 30-second advert, a website introduction, a service explanation, a product promotion or one part of a connected campaign.
If you requested the demo by email, you can come back to it later from your inbox.
Advertise
Promote an offer, product, service, event or launch with a complete advert-style message of up to 30 seconds.
Explain
Help customers understand the business, a service, a process or what happens next.
Reassure
Answer a common concern and give customers greater confidence before they decide.
Encourage action
Ask the viewer to enquire, request a quote, book, buy, reply or take another clearly defined next step.
Answers before you decide
How long will my video be?
The length depends on what the video needs to achieve. A simple promotional or reassurance message may only need 15 or 20 seconds. A website introduction, service explanation or product-focused video may benefit from the full 30 seconds. We will recommend the most suitable length before the script and creative direction are approved.
Why are the videos relatively short?
Short videos make it easier to focus on one clear message and encourage one clear action. A standard television advert lasts around 30 seconds, which is enough time to communicate a memorable idea without asking the viewer to sit through a lengthy presentation. Broader subjects can be divided into a coordinated series of shorter videos.
Where can I use my videos?
Your videos can be used on your website, social media, in paid advertising, emails, WhatsApp conversations, presentations and other parts of your customer journey. The appropriate formats are supplied as part of the package.
Do I have to appear on camera or write the script?
No. Words at Work provides the presenter and writes the script for you. You explain what your business does and what you want the video to achieve. We turn that information into the proposed message, script and creative direction for your approval.
What changes are included?
Every package includes one round of reasonable script amendments before approval and one round of minor finishing amendments after the first review version. Changes to an approved script, message or creative direction after production has begun may involve additional work. We will explain that before doing anything chargeable.
Can physical products be included?
Yes, where suitable. Products, packaging, photographs and supplied business assets can be incorporated into the creative. Where precise labels, colours, controls or product claims must be reproduced exactly, we will explain any additional production requirements first.
Do you guarantee results?
No responsible marketing service can guarantee a particular number of views, enquiries or sales. Words at Work creates polished video assets designed to explain the message clearly, strengthen the customer journey and encourage an appropriate next step.